Field notes from the new front page of the internet.
Original research, measurement frameworks, and recovery playbooks for teams competing inside ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
GEO vs SEO: What actually changes when AI becomes the front page
Search isn't a list of blue links anymore. It's a paragraph written about you. Here is what that shift means for how you measure, write, and win.
Latest essays
Research · Playbook · Craft
ResearchAnatomy of an AI citation: why some pages get quoted and others get ignored
We analyzed 48,000 answers across five major AI engines. The pages that get cited share six structural traits. None of them are about keyword density.
PlaybookWhy your AI share of voice dropped 40% overnight (and what to do about it)
When a model gets retrained your brand can disappear in a week. Here is the playbook we use with enterprise customers to recover, and how to prevent it next time.
CraftThe quotable paragraph: a writing framework for the AI era
If you write one paragraph this week that you want a model to lift verbatim, write it this way. A practical framework with annotated examples.
MeasurementHow to track AI share of voice correctly (most dashboards are lying to you)
A single share of voice number across all engines is worse than no number at all. Here is the measurement architecture we recommend, with the math.
ResearchWhat language models actually read on your page (eye-tracking for robots)
We instrumented our crawler to log exactly which sections of a page get pulled into model context. The results will change how you structure content.
GEO benchmarks, in your inbox, once a month.
Share of voice trends across every major engine, plus the one essay we think you should not miss. No spam, ever.